When most people think of business, they think of profit margins, growth strategies, and return on investment. When they think of ministry, they picture churches, non-profits, and acts of service. For generations, these two worlds seemed separate—one focused on financial gain, the other on spiritual or humanitarian purpose.
But what happens when the two collide? What if business could exist for the sake of ministry?
This is the idea behind businesstry.
Defining Businesstry
Simply put, businesstry is a business built with the primary goal of funding ministry or non-profit work.
The term, popularized by Filipino-American entrepreneur Dennis Alejo, founder of Instant Web Tools, LLC, captures the merger of two words: business and ministry. It’s about turning the financial engine of business into a steady, sustainable source of support for causes that matter.
“Businesstry is not just making money—it’s making a difference,” Alejo explains. “It’s building a company with the intention of funding ministry and giving back. For me, business is a tool to fund the Kingdom.”
Why Businesstry Matters
Traditional ministries and non-profits often rely heavily on donations, which can fluctuate based on the economy or donors’ ability to give. Businesstry addresses this challenge by creating sustainability.
When a business is designed with ministry at its heart, profits don’t just serve shareholders—they fuel impact. Each transaction becomes a transformation. Each client success story is mirrored by a story of hope in the community the business supports.
Businesstry asks entrepreneurs to rethink their definition of success. Instead of asking, “How much did we earn?” the question becomes, “How many lives did we change?”
A Living Example: Instant Web Tools, LLC
One of the clearest examples of businesstry is Instant Web Tools, LLC, founded by Dennis and his wife Emily Alejo in 2018. On the surface, Instant Web Tools looks like any other digital agency, offering web design, hosting, SEO, and digital marketing to over 100 small and medium-sized businesses.
But behind the scenes, something powerful is happening: the company exists to fund Kingdom Legacy Ministries, a non-profit serving impoverished communities in the Philippines.
Through this model, Instant Web Tools has:
- Funded 400,000 meals for children and families in slum communities.
- Sent 800 children back to school, providing tuition, uniforms, and supplies.
- Supported 350 families with essentials like clothing, hygiene kits, and vocational training.
- Created 20+ jobs for young Filipinos through its digital marketing academy, equipping them with skills for the global tech economy.
In short, every client who hires Instant Web Tools for a website or SEO project is also helping feed the hungry, educate children, and lift families out of poverty.
“When a client chooses us, they’re not just growing their business—they’re becoming part of a story that transforms lives,” Emily shares.
The Heart Behind Businesstry
For Dennis, businesstry is more than a strategy—it’s a calling shaped by his own life story.
He grew up in poverty in the Philippines, losing his mother at age 8 and being abandoned by his father soon after. Often, he went days without food, surviving on water to quiet his hunger. Yet through the generosity of a missionary who sponsored his education, Dennis found hope and opportunity.
That kindness became the foundation of his mission. After immigrating to the U.S., he founded Instant Web Tools not just to succeed in business, but to ensure other children wouldn’t face the hunger and hopelessness he once knew.
“I was the child who needed help,” Dennis reflects. “Now I get to be the one helping. That’s businesstry—using what you build to lift others.”
The Businesstry Model
While Instant Web Tools is one example, the principles of businesstry can apply to any industry. The model looks like this:
- Build a Profitable Business – Focus on excellence, value, and sustainability.
- Align with a Ministry or Cause – Define what the business will support: meals for the hungry, education, clean water, missions, etc.
- Channel Profits with Purpose – Instead of profit being the end goal, make it the fuel for ministry.
- Invite Clients Into the Story – Help customers understand that their purchase isn’t just a transaction—it’s participation in impact.
Whether it’s a coffee shop funding clean water, a clothing brand building schools, or a consultancy supporting missions, businesstry offers a framework for fusing profit with purpose.
A Call to Entrepreneurs
Businesstry is more than a buzzword—it’s a movement waiting to grow. In a world hungry for authenticity, clients and customers increasingly want to know that the brands they support stand for something bigger.
For entrepreneurs of faith, businesstry is both a challenge and an opportunity. It asks: What if your business could be the engine for lasting change? What if your profits could become provision for those in need?
Dennis Alejo’s life answers that question with a resounding yes. From a boy who often went four days without a meal, to a man whose company has provided hundreds of thousands of meals to others, his story embodies what businesstry is all about.
Conclusion: Business + Ministry = Businesstry
So, what is businesstry?
It’s business as mission.
It’s profit with eternal purpose.
It’s the blending of commerce and compassion.
And it’s a vision that’s already transforming lives through leaders like Dennis Alejo and companies like Instant Web Tools.
As Alejo puts it:
“Businesstry is building a business not just to live, but to give. It’s about turning success into significance.”
