When you think about old-fashioned marketing—such as flyer distribution, business cards, and direct mail—it may seem outdated. Unlike internet marketing, where you can track locations, devices used, page visits, time spent on your website, and even the source of traffic (social media or organic search), traditional marketing lacks built-in analytics. However, old-fashioned marketing is still effective to some degree. That’s why at Instant Web Tools, we combine both traditional and digital marketing strategies.
Every time we distribute flyers or send direct mail to businesses, we see a spike in website analytics. Some recipients search for our name directly on Google, while others type in our business name or even enter the exact website URL into their browser. The moment they do that, an instant activity is recorded in our website analytics. This is why having a well-designed, optimized website is crucial—it represents your brand and ensures you appear in search results.
If your website or social media profiles are unoptimized, potential customers might land on someone else’s page instead of yours. For example, if someone searches for “Dennis Alejo” or “Instant Web Tools, LLC” and your SEO is weak, they might end up on another Dennis Alejo’s profile or a different business with a similar name. There are over 300 Dennis Alejos online, and many businesses use the name “Instant Web Tools.” If your SEO is not optimized, Google will not prioritize your website in search results. Luckily, we offer a free SEO audit at instantseo.me with actionable steps to improve your ranking.
This is the next level of converting traditional marketing into trackable data. Back in the day, I relied on cold calling, but it often went to voicemail. Today, people are less likely to type your exact URL into their browser; instead, they will Google your name or your company to verify your legitimacy before calling you back. Every time this happens, we see an increase in website visits.
Having a strong online presence takes time and patience, but based on our experience, it is incredibly rewarding. There’s nothing like the feeling of earning a stranger’s trust simply because they found and engaged with your website.
Building an online presence goes beyond having a social media page or optimizing your Google My Business profile. It requires a complete content strategy and well-designed branding across all platforms. We specialize in managing, hosting, and ranking websites organically on Google. Check out our case studies here: https://dennis.tips/9-strategies-to-dominate-your-online-presence/.
A client once asked me why, when he Googled my name, another Dennis Alejo appeared instead of me. That inspired me to optimize not only my business but also my personal online presence. Initially, when you searched for “Dennis Alejo,” an author/writer with the same name appeared first. I built a personal website, optimized it, and ensured Google pulled information from it when someone searched for my name. The results speak for themselves.
Remember, Google and other search engines prioritize quality content. To rank higher, you must publish valuable, optimized content on your website and share it across social media. This creates social signals that reinforce your target keywords. The more quality content you have, the better your chances of ranking for relevant searches.
And that, my friend, is how clicks turn into leads, and leads turn into paying clients. Make sure your portfolio and online presence truly reflect your brand.
Our team has over 10 years of experience improving online visibility. Let’s talk!
📞 513-802-4668
📧 [email protected]
